Why We Created Good Juju

Hi! We are Lisa & Alexa, co-founders of Good Juju.

We wanted to take a moment to give you a clearer sense of what we’re trying to do, why we think it matters, and how we think each and every one of us can make a meaningful impact on the world around us.

This is why Good Juju exists: To inspire and empower people to make small, incremental changes to their daily routine, with the hope that together we can change the world.

Ok, that last part might sound a bit lofty, but hear us out –

We know that reversing centuries of abuse done to our planet is a big task. It’s an ongoing process. It’s complex and it’s daunting. We don’t have all the answers, and we can’t do it on our own. But we also recognize the cumulative power of collective action. Every single choice we make has an impact that’s extends past our own bubble of existence. If we pay closer attention to our decisions, our purchases and our daily habits, we will soon see how these seemingly small actions create a ripple effect into the world.

There is a need today to rethink the systems that dominate our world. We have to ask: Is there a better way? Is there a cleaner, more efficient way? Is there a way that produces less waste? Are there ingredients or materials that are safer, both for our bodies as well as the environment?

We didn’t start Good Juju simply to create products, or to publish feel-good social content about “going green” and saving our planet. What we want to create is a new way of approaching the things we do every day — one that everyone can participate in. One that improves sustainability without sacrificing convenience. One that supports and rewards us for asking the difficult questions, getting outside of our comfort zones, and doing the work that can make life better for everyone.

We are just beginning our journey, and we’re so excited to have you onboard. As a member of our community, you are critical to our mission. Feel free to get in touch at any time. Share your thoughts, ask your questions. We’ll read each and every bit of feedback you send. We look forward to hearing from you.

Thank you for your time, and for giving a sh*t. Let’s get to work.

Lisa & Alexa
Co-founders of Good Juju