That's how many tonnes of single-use plastic that has been produced around the world since you arrived on this page.

4.75 tonnes per second.

150 million tonnes.
Every. Single. Year.

150 million tonnes

That's how much single-use plastic is produced around the world every single year.

4.75 tonnes.
Every. Single. Second.

We know numbers like this are hard to wrap your head around. The challenges we face are so massive, they can feel insurmountable. It's natural to feel overwhelmed and powerless against it.

We hear you. We've felt this, too.

But you do have power. You have the ability to create meaningful, lasting change, and it starts with the seemingly small decisions made every day.

We are Good Juju,
and we want to help you clean your routine.

We want to inspire you
to make better decisions

and know you'll inspire others to do the same.

Because together we can build a
brighter, greener future for our planet.

No Trace

In all that we do, it is our Leave No Trace philosophy that guides us. From formulation and manufacturing, to packaging and shipping, we seek out and apply the methods and materials that will have the least impact on the environment.

Solid Shampoo &

Skip the water, Ditch the bottle, Save the world.

By going solid, we're eliminating the water and concentrating only the good stuff. It means just one bar of our solid shampoo or conditioner can take the place of as many as three plastic bottles.

Over the course of a year, that’s a lot fewer bottles destined for the landfill, and far less emissions from plastic production and shipping all that unnecessary water weight around.

Laundry Detergent

A Cleaner, Greener Way To Do Laundry

Our ultra-concentrated, water-activated laundry detergent strips are a revolutionary way to do laundry, generating ZERO plastic waste. Our formula contains no water and requires no plastic bottle, equating to a 94% smaller carbon footprint each time you wash your laundry.

Carbon Negative & Zero-Waste Shipping

Our online shop is Carbon Negative. For every order placed, we cover the costs of offsetting the resulting carbon emissions, and we donate a portion of our sales to further support carbon reduction initiatives.

We're also committed to ensuring that all products are completely zero-waste & plastic-free. We've sourced 100% post-consumer recycled envelopes and boxes; Plastic-free, recyclable kraft paper tape with a renewable and biodegradeable plant-derived rubber adhesive; Eco-friendly, 100% GreenGuard Certified stickers; and a magical cornstarch foam that can be home-composted or safely dissolved with water.