We are very excited to announce that our Green Friday Sale kicks off Thursday, November 24th, and not only is it set to be our biggest sale of the year, but with your help we're hoping to make it our most impactful – For every order placed, we're Planting 5 Kelp Plants! So while you're saving 25%...

We were just named an honouree in Fast Company’s 2022 Brands That Matter Awards for our deep commitment to tackling two of the most important issues of our time; the climate crisis, and diversity and inclusion.

From time to time we're asked questions about the environmental friendliness and safety of Polyvinyl Alcohol (PVA), which is used in laundry strips and detergent pods, among many other applications. Here are our answers to some of the most common questions we receive:   What is Polyvinyl Alcohol ...

We have some exciting news to share! We just won the RBC Women of Influence ‘Ones to Watch’ Award! 

 When Lisa and I started Good Juju, we knew right from the start that we wanted to offer Laundry Strips as part of our solution. Good Juju is on a mission to remove 50 million plastic bottles from the waste stream by 2030, and our efforts start in the home. Laundry detergent is a very high use it...

Plastic Free July is here! This year, we're focusing on the issue of Microplastics in Fashion, and we’ve teamed up with an amazing sustainable denim brand, Triarchy, to do it.