Baby hairs are growing!
Hair is feeling fuller all over. A little less hair falling out onto my brush and in the tub during showers. The weekly “stash” on my bathroom floor is definitely less overwhelming
Who knew luxury and zero waste could go hand in hand? We...
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Hair Type:
Formulated for hair of all ethnicities
Size:
50ML
Aroma:
Rosemary Citrus
Hair thinning isn't one problem — it's six. Four of them are things your scalp deals with while you sleep: DHT quietly shortening your growth cycle, perimenopause changing your scalp's environment, chronic inflammation suppressing your follicles, and a moisture barrier that's breaking down. The Hair Elixir is built to work on all four, overnight.
Rosemary and Black Seed target DHT from two independent botanical pathways while calming the inflammation that compounds the damage. Sweet Almond, Castor, and Argan Oils rebuild your scalp's barrier while you sleep — restoring the environment perimenopause disrupts, so new growth has somewhere healthy to emerge.
Applied before bed, 2–3 nights a week. Pair it with the Volumizing Shampoo and Conditioner Bars, which pick up the remaining two causes — breakage and dormant follicles — on wash day, so all six are covered.
Hair thinning has six biological causes, and the Elixir is built to address the four that happen overnight: DHT activity, perimenopause's effect on your scalp environment, scalp inflammation, and a breaking-down moisture barrier. Two independent botanical pathways target DHT. Rosmarinic acid and thymoquinone calm the inflammation compounding the damage. Sweet Almond, Castor, and Argan Oils rebuild the barrier so new growth has a healthy environment to emerge into. No fillers, no synthetics — just botanicals doing four specific jobs while you sleep.
The Elixir works on 4 of the 6 causes of thinning. The Bars work on all 6 — including the 2 the Elixir can't reach.
The Elixir is built for what happens overnight: DHT, your scalp's changing environment, inflammation, and barrier breakdown. But two causes — breakage and dormant follicles — aren't things an overnight scalp treatment can fully address on its own. That's wash-day work.
Your Volumizing Shampoo and Conditioner Bars not only work on all 6, but are formulated to pick up exactly where the Elixir leaves off:
And on the four causes the Elixir already addresses overnight, the Bars reinforce them again on wash day — a third independent DHT pathway (Green Tea EGCG), inflammation support (Turkey Tail beta-glucans), and a pH-balanced formula that protects your barrier instead of stripping it.
Used alone, the Elixir covers real ground. Used with the Shampoo and Conditioner Bars, all six causes are addressed— overnight and on wash day. That's the difference between a good scalp treatment and a full system.
A vitamin-rich hydrator that comforts dryness on the scalp and smooths frizz through the hair. Softens, nourishes, and supports a healthier-feeling scalp environment.
Nigella Sativa's active compound thymoquinone inhibits 5-alpha reductase through a separate pathway from rosemary, suppresses PGD2, and helps control the Malassezia yeast overgrowth linked to scalp itching and shedding.
A moisture-locking conditioner that helps hair feel protected, less brittle, and less prone to breakage.
A beautifying oil that delivers shine, softness, and a smoother texture while reinforcing the scalp’s moisture barrier.
Helps invigorate the scalp and protect against oxidative stress that can leave hair looking dull or fragile.
Contributes three active compounds, each with a distinct mechanism: rosmarinic acid calms scalp inflammation and reduces PGD2 (the inflammatory mediator that shortens your hair's growth cycle), carnosic acid supports follicle growth activation, and ursolic acid inhibits 5-alpha reductase — the enzyme that converts testosterone into DHT.
A potent antioxidant that helps protect scalp comfort, hydration, and long-term resilience.
Refreshing, uplifting, and clarifying — these oils leave the scalp feeling clean, cool, and comfortable.
How do I use the Hair Elixir?
Apply 1-2 droppers directly to your scalp, then massage gently for 1–2 minutes. Use it as a daily scalp treatment, overnight ritual, or targeted boost whenever your scalp feels dry, tight, or in need of TLC.
Can I use it if I have oily hair or an oily scalp?
Yes. In fact, nourishing the scalp can help balance excess oil production over time. This elixir restores harmony to your scalp’s microbiome and supports a healthier, more stable oil cycle.
Can it help with hair thinning or shedding?
Over time, yes! The elixir supports a healthy scalp environment — the foundation for stronger, fuller-feeling hair.
Can I use it with your shampoo and conditioner bars?
Not just "can" — you'll get noticeably better results if you do. Used together, all six causes of hair thinning are covered and compounded. Think of the Elixir as the skincare step your scalp has been missing, and the Bars as what makes the system complete.
How often should I use it?
For best results, use it 2–3 times per week. But it’s gentle enough to use daily if your scalp loves the extra nourishment.
Is it safe for colour-treated hair?
Yes. Our formula is colour-safe and free from harsh chemicals commonly found in traditional scalp or hair serums.
Can I use it if I have a sensitive scalp?
Yes — the formula was designed with sensitive scalps in mind. It’s gentle, soothing, and free from common irritants.
How long does one bottle last?
Most customers find one bottle lasts 4–8 weeks, depending on how often they use it.
Does it leave residue on pillowcases?
When massaged in properly, it absorbs quickly. If using it as an overnight treatment, wait at least 30 minutes before going to bed or use a bonnet.
What exactly does the Elixir do overnight?
It works on four of the six biological causes of hair thinning while you sleep. Rosemary and black seed oil target DHT from two independent pathways and calm the inflammation that compounds follicle damage. Sweet Almond, Castor, and Argan Oils rebuild your scalp's moisture barrier — restoring the healthy environment perimenopause tends to disrupt. The two remaining causes, breakage and dormant follicles, are what the Volumizing Shampoo and Conditioner Bars handle on wash day — which is why the full system covers all six.
Will this make my hair oily?
Yes and no! The Hair Elixir is a pre-wash oil treatment so when it goes on it is oily by design. Those nourishing oils absorb into your scalp and work their magic. However, it is intended to be washed out so your hair will not remain oily. Once you wash, your hair will be soft and nourished, not oily at all.

Hair is feeling fuller all over. A little less hair falling out onto my brush and in the tub during showers. The weekly “stash” on my bathroom floor is definitely less overwhelming
Noticing lots of flyaways aka baby hairs around my face and where I part my hair. It is growing very nicely and is feeling fuller. Less hair falling out when washing or brushing.
I am noticing a lot less hair in my brush and my hair is feeling fuller and just better overall
The product itself is very easy to use and integrate into my hair routine! As someone who has dry and brittle hair I already notice a significant change in the softness and shine of my hair even after one use. The scent of the product is a lovely blend of earthy yet fresh.
I love the scent. My scalp feels healthier overall. No dryness or itchiness. It was easy incorporating this into my nightly routine. The best feeling was not having my scalp irritating me. Especially this time of year I find my scalp can be it itchier or more irritated but it hasn't felt that way after using the oil
The Hair Elixir tackles DHT overnight through two independent pathways — rosemary and black seed oil working together. The Volumizing Shampoo Bar and Conditioner Bar then add a third independent pathway with green tea EGCG, reinforcing DHT defense with every single wash.
The Elixir rebuilds the scalp's barrier overnight with reparative oils, while the Shampoo Bar's pH-balanced formula preserves the acid mantle each time you wash. The Conditioner Bar carries that protection forward, sealing and protecting the scalp environment after every wash.
20% Off Hair Restoration Bundle
The Elixir rebuilds the scalp's barrier overnight with reparative oils, while the Shampoo Bar's pH-balanced formula preserves the acid mantle each time you wash. The Conditioner Bar carries that protection forward, sealing and protecting the scalp environment after every wash.
20% Off Hair Restoration Bundle
The Shampoo Bar reinforces the hair fiber from the inside out with panthenol and rice protein, and the Conditioner Bar seals and strengthens that reinforcement after each wash.
The Elixir rebuilds the scalp barrier overnight using sweet almond, castor, and argan oils. The Shampoo Bar's pH-balanced formula avoids stripping that barrier on wash day, and the Conditioner Bar seals it back in after every wash.
The Shampoo Bar stimulates dermal papilla cells with chaga and turkey tail, and the Conditioner Bar compounds that stimulation with every wash.
I've been using your shampoo and conditioning bars for almost 2 years now and truly love them. I'm presently using the hydrating set and they last FOREVER. I just received the Elixir. After I opened it, I was slightly horrified to see that you recommended using the product 2x a week with a double wash each time.
You see, I'm an old gal (72) and my days of oily hair are long past. My fine, thin hair is never oily, I wash it only once a week, and truly, I could go much longer between washes.
But I wanted to give this a good go and yesterday I added 2 droppers full to my hair and gently massaged it in. I slept in it (with a dedicated pillowcase by the way), and this morning I did the double wash with condition. I must say that my hair felt thick and lush while I was shampooing and looked good right after when wet.
Now my hair is dry and all I can say is wow. Wow, wow, wow.
My hair is shiny, soft, and my curls are amazing!! This is just one use! I can't imagine how good it will look over time. I have a feeling that I'll be using this product forever
Everything is great, thank you so much and can’t wait to try it… merci beaucoup…🥰😘
I so rarely write reviews, but Hair Elixir - in combination with the Volumizing shampoo and conditioner bars - has caused regrowth in under a month! I’m very pleasantly surprised! My hair had thinned drastically at my temples to almost no hair on my right temple and only slightly more remained on my left. It began during menopause and I thought I’d just have to live with it. It took me months to decide to try Good JuJu - I was sure it was too good to be true. I’m so sorry I waited! I could have had my hair regrowing much sooner…but I’m a committed and satisfied customer now! If you are experiencing hair loss due to hormonal changes and DHT this elixir is your answer. Don’t wait as long as I did! I’d happily upload a photo of the results if the system let me.
I started with the volumizing shampoo and conditioner. Right away I noticed a subtle but definite improvement. I have fine thinning hair, and not a lot of it. I usually use a very lightweight mouse for some volume. After the first wash and condition, I found my dry hair looked and felt like I had used the volumizing mouse but I hadn’t used any. I noticed less shedding and slight improvement in volume with each shampoo and condition. I store the bars outside of the shower after each use and never had any issue with them breaking. I used the first two down to a sliver. My next order was the shampoo and conditioner and the hair serum. Right away I found the serum made a difference. I use the serum two to three times a week. I love how it smells and I love the results. There is no question that adding the serum in has produced really obvious results. My tiny flyaway hairs are growing, I see new hair coming in, and overall my hair is in better condition. I’m way overdue for a hair cut, my hair is longer than it has been in years, but it actually looks really healthy. When I wash my hair, when I brush my hair, there is almost no shedding. I can not recommend this more. I just orders three more bottles and I’m really excited to see continued result over the next few months.
Good JuJu makes wonderful natural products. My hair is not falling out as much. Looking forward to trying the elixir ! Love tbe bar shampoo and conditioner.
It is an enjoyable process using the dropper and distributing it on my scalp. My scalp starts to feel soothed right away. It is an easy habit to keep up. Love putting it on and love any added shine or softness. My hair is shinier and softer... I have noticed some regrowth and hair fall has lessened.
One of the things that surprised me was that my hair is soft, something that hadn't happened in a long time. I can also feel how the frizz of my hair has decreased. The most encouraging observation is being able to feel that my hair can feel soft again because I never thought that could be possible. When I massage my scalp with the hair elixir, I can feel it relaxing and absorbing all of the product
As someone who has dry and brittle hair I already notice a significant change in the softness and shine of my hair even after one use. The scent of the product is a lovely blend of earthy yet fresh. Unlike other oil based products, this one didn't leave a 'weighted' feeling after use.
Thanks to getting a Jilly box I found this amazing company and fell in love with their mission to make our world better. The dryer balls made me so happy, thay are huge lol! Knowing that I'm not adding to my carbon footprint or hurting animals is such a great feeling. So far the products have been winderful and delivery was so fast!
Good JuJu laundry detergent is the best I have ever used! I prefer Summer Rain which leaves a lovely mild scent on clothes. The absolute best part is the cleaning power - my husband golfs and after a sweaty summer round of golf, his shirts practically stand on their own. Good JuJu detergent takes the smell right out without any pre spraying. Highly recommend!!
New to shampoo bars, have fine curly hair and this does an amazing job at not weighing down your hair. Goes a long way the bar. Also better for the environment without the plastic bottle.
First 6 months this year it felt like I had lost 25% of my long thick curly hair, and I’m sure the stress of the fallout wasn’t helping. My friends all told me I had so much don’t worry it’s normal…not for me. Start of July I bought the elixir and I use it twice a week, one half filled dropper per side and hour before bed. Immediately I felt scalp relief with texture, shine and volume; my hair was coming alive again! I didn’t really start looking till 8 weeks for new growth, and there it was around my facial hair line and part. I am so happy with this product I’m going for the bundle next. Love it and it’s 🇨🇦
I noticed the immediate changes on my hair being shiny from the top to bottom. I went to reorder a couple of more shampoo bars right away as my hair is long, so I always have stock at home. I use with the same conditioner and hair elixir. The best product I've ever tried. It seems to start reducing head itchiness as well.